Monday, February 1, 2016
Eurovision Song Contest comes together through a dandelion
Last year's edition of the Eurovision Song Contest was won by the Swedish entry, which means Sweden will be hosting it this year. Although the contest has a generic Eurovision logo, each edition also has its own visual identity (referred to as 'theme art' by the organisers). A week ago, Swedish broadcaster SVT revealed the theme art for this years contest.
The slogan for this year's contest is "Come Together", reflecting how Europe comes together through the contest. The symbol is made up of dandelion seeds that join up to form a glistening ball as visual expression of the "Coming Together" concept.
The symbol was developed by Stockholm-based agency Ingo. On screen the symbol will be animated by a studio called Swiss and in-screen graphics are to be developed by Broken Doll. Both studios had the same tasks the last time Sweden hosted in 2013.
The event takes place in Stockholm in May.