Thursday, February 25, 2016

Orange Israel relaunched as Partner after breakup


Orange has been used as a mobile telecommunications brand in Israel through its local partner Partner Communications since 1997. Late last year, Orange announced that they intended to end their licensing agreement with Partner and last week they followed through, with Orange being replaced by Partner's own brand.

A new visual identity based on flowing lines and a turquoise colour was launched at the same time.

Update March 7: The new corporate identity was developed by MetaDesign in Zurich.

Orange logo.



Haaretz

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