The slightly underwhelming CBS Sports logo revealed last year launched with a bang during the Super Bowl last Sunday. And as expected, it was surrounded by an extensive set of fast-paced graphics. Everything was developed in association with Hollywood-based agency Troika.
The new system includes an extensive logo system for every right CBS holds, as well as graphics pakcages for the Super Bowl, American football, golf and college basketball.
Everything is summed up in a video montage that can be seen here.
The new brand establishes CBS Sports as the premier authority of sports storytelling, amplifying authentic action and meaningful moments with an unmatched legacy of sports excellence. - Troika