CBBC is the flagship children's TV channel from the BBC in the United Kingdom, aimed at children aged 6-12. Today, the channel launched a radically different new look.
The new look was created by TV branding agency Red Bee, who were also behind the previous look. At the centre of the new look is a colourful new logo that spells out 'CBBC' in abstract letterforms. According to a tweet from Red Bee, the new logo "evokes the bold and vivid imagination of CBBC's audience in a multiscreen world".