C by GE is a new brand used for two smart LED lightbulbs from GE. They are designed to be easily adjusted through a smartphone app and use LED technology to change colour depending on the time of day. The new brand was created by Red Antler in collaboration with GE. This included everything from naming and packaging.
According to Red Antler, the brand is built on "a foundation of iconic ease, simplicity, and joy". It is also designed by feel fresh and different in the light bulb category by being warm and honest.
C by GE launched last autumn.