Monday, March 21, 2016

W creates new identity for hotel brand So Sofitel


So Sofitel is a hotel brand from French hospitality group AccorHotels. It is positioned as the group's brand for affluent millennial and is described as a "bold, playful lifestyle brand that breaks traditional luxury codes with a designer focus". The brand was recently given a new visual identity, created by French agency W as part of their ongoing relationship with AccorHotels.

Based on the brand positioning, W created a vibrant and playful brand. Each hotel has its own identity, associated with a famous designer. But overall, the brand should convey a feeling of "pulse", which is evident in brochures and other applications in the form of regular patterns and disrupted typography.

Previous logo.

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

W (archive)

No comments:

Post a Comment