The Helsinki City Museum is a cultural and historical museum about the inhabitants of Helsinki, the capital of Finland. Its main building is undergoing renovation, but will reopen in May. On February 2, the museum launched a new visual identity ahead of this reopening. It was designed by local agency Werklig.
The teaser material released so far features the logo, a heart combined with a capital H and the slogan "Fall in love with Helsinki", hinting at how the museum wants to forge an emotive relationship with its visitors. The typography is custom-made.
Helsinki City Museum Teaser
We've been working on new brand identity for Helsinki City Museum for almost a year now. Today the new identity was launched for the press so we can finally tell you about this (and give you a sneak peek on logo and custom typography). This will be sooooooo awesome!http://www.helsinginkaupunginmuseo.fi/en/#uusikaupunginmuseo #werklig
Posted by Werklig on Tuesday, February 2, 2016
Helsinki City Museum