C More is a premium TV package in the Nordic countries that offers sports, films and TV series. The current name was adopted in 2012 when it replaced the Canal+ brand in the Nordic countries. Since then, the company strategy has shifted from a suite of pay TV channels to an on-demand platform as it faces increased competition from the likes of Netflix. As part of that transition, the company launched a new visual identity last month.
The old colourful look has been replaced by a more straightforward solution built around a glowing C. The logo comes in colour-coded versions with maroon background for films and series and dark blue for sports.