Wednesday, April 13, 2016

C More launches glowing logo

C More is a premium TV package in the Nordic countries that offers sports, films and TV series. The current name was adopted in 2012 when it replaced the Canal+ brand in the Nordic countries. Since then, the company strategy has shifted from a suite of pay TV channels to an on-demand platform as it faces increased competition from the likes of Netflix. As part of that transition, the company launched a new visual identity last month.

The old colourful look has been replaced by a more straightforward solution built around a glowing C. The logo comes in colour-coded versions with maroon background for films and series and dark blue for sports.

Previous logo.

Simple black version of the new wordmark.

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

2 comments:

  1. Still like old logo...

    ReplyDelete
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