Com Hem is Sweden's largest cable company, providing TV and broadband for about 40 percent of households in the country. Last week they launched a new visual identity.
The previous logo had been used since the company was named Com Hem in 1999. Back then, digital TV and broadband were relatively new technologies, and the logo featured a colourful grid of twelve pixels on a screen. The new version gets rid of the pixels and replaces them with dots. These dots can be arranged either in a square or side-by-side. The dots are used with a modern-yet-straightforward wordmark.
Correction: An earlier version of this article said the new logo featured nine dots. In fact, the number of dots changes depending on what version of the logo is used. The "stacked" version used for icons and social media profiles features nine dots, but the main horizontal version has only seven dots.