Friday, April 1, 2016

TLC continues slow rollout of slightly altered logo


TLC, the reality TV channel from Discovery, has since 2010 expanded from being a US-only channel to cover territories around the world. The treatment of the logo and the graphics differ between territories, but they've all used the core TLC logo (originally adopted by TLC US in 2006). That changed last summer when TLC UK adopted a slightly altered version of the TLC logo.

The new version of the logo has recently been introduced in some other countries. Whether that is a sign of a "global" change remains to be seen.

The new logo pushes the "panels" in the old logo together to create one unified entity. The three letterforms aren't changed, but the "master" logo has been given a brighter strawberry colour. The UK version can also be used in four other different colour variations, as seen below.


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