January 1995 saw the launch of two new broadcast networks in the United States, The WB from Warner Brothers and UPN from Paramount. At the time, these were major events as successful national launches of new broadcast networks were still quite rare.
The task of creating the new graphics package for UPN was given to 3 Ring Circus, a recently established broadcast design company founded by Jeff Boortz and John Sideropoulos, both former employees of Pittard Sullivan. Boortz took the lead as project designer and Sideropoulos was graphics producer.
At the time, UPN only really had one show, the highly anticipated Star Trek Voyager. It was male-skewing, as was the entire network, so the team created as package that "oozed testosterone" with lots of fire and metal.
Jeff Boortz has made a montage of UPN's launch graphics available, and it can be viewed below:
UPN_Launch Montage from jeffery boortz on Vimeo.
With Sci-Fi classics like Star Trek Next Generation on their line-up Paramount wanted to position its new network as "the first network of the next century." We created this decidedly male on-air package that oozed testosterone and heavy metal.