Sky is the leading pay TV platform in the UK. It also operates its own set of premium channels. Last month, on April 19, the entertainment channels were given new looks and idents. The projects was headed by the in-house bureau Sky Creative, with ident production facilitated by Polynoid, Rattling Stick, The Mill, gotgotneed, MPC, Envy, Box of Toys and Certain.
Short descriptions of the channel personalities, which are reflected in the idents:
•Sky 1’s personality is brilliantly brought to life through a hero character who ‘releases oneness’, clearly reflecting the channel’s values in a visual and engaging way.
•Sky Arts is shown as ‘the catalyst for creativity’, with the channel beautifully transforming every day scenes through its creative perspective.
•Finally, as the home of epic and world class storytelling, the Sky Atlantic treatment reveals ‘the stories that lie within’.
Press release (archive)