Tuesday, May 10, 2016

Sierra Mist relaunched as Mist Twst


Sierra Mist is a lemon-lime-flavoured soft drink, similar to 7-Up and Sprite and sold by PepsiCo in the United States. Over the years it has struggled to settle on a coherent brand expression, going through radical changes every couple of years. The last change was in 2014, and last month it was time for the next major overhaul. This time they are not only introducing new logos and packaging, they brand is completely replaced with a new name, Mist Twst.

Where the final Sierra Mist had a quite friendly bubbly look, the new Mist Twst is decidedly edgier with "twsted" typography and dripping graffiti lemons.

The new name and packaging was revealed back in December, but didn't launch until April.

Previous logo.

2010 logo.


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Image and video hosting by TinyPic

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