BDC, or Business Development Bank of Canada, is a government-owned bank that provides financing for Canadian businesses. Last week it introduced a new corporate identity, the creation of which is credited to communications agency Cossette.
The new logo is launched with a large campaign that highlights BDC's financing and advisory services, as summed up by the slogan "financing. advising. smarts.".
"Our new logo includes an evocative maple leaf which boldly states that we are a proud Canadian organization serving the needs of Canadian small and medium-sized businesses from coast to coast. The lower-case font calls to mind our openness, accessibility, and our willingness to work more closely with entrepreneurs." - Michel Bergeron, Senior Vice President, Marketing and Public Affairs in a press release