This week, General Mills made big splash with the launch Tiny Toast, described as the company's first new cereal brand in fifteen years. If you consumed mainstream U.S. media, you were likely to hear about it.
The actual cereal consists of small toast-shaped pieces that taste of strawberry or blueberry. The packaging is dominated by the brand's cheerful logo on plain coloured backgrounds. No word yet on who designed it.
General Mills blog (archive)