London-based agency SomeOne has delivered this really neat project for Personal Group, a leading provider of employee services. The company has long had a direct face-to-face relationship with its costumers, but more recently they have also launched a new online platform called "Hapi" where users can track their benefits digitally.
SomeOne distilled its brand strategy into an idea called "Work Happy". Visually, this was expressed through a happy new logo, featuring a smiling PG monogram always shown against a yellow background. Sub-brands were also aligned with the new look, including a new wordmark for Hapi and a set of icons.
SomeOne collaborated with experience design consultancy Else on the development of Personal Group's online experience