Monday, June 20, 2016

SomeOne creates happy identity for Personal Group


London-based agency SomeOne has delivered this really neat project for Personal Group, a leading provider of employee services. The company has long had a direct face-to-face relationship with its costumers, but more recently they have also launched a new online platform called "Hapi" where users can track their benefits digitally.

SomeOne distilled its brand strategy into an idea called "Work Happy". Visually, this was expressed through a happy new logo, featuring a smiling PG monogram always shown against a yellow background. Sub-brands were also aligned with the new look, including a new wordmark for Hapi and a set of icons.

SomeOne collaborated with experience design consultancy Else on the development of Personal Group's online experience

Previous logo.

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

1 comment:

  1. Thanks so much for sharing this awesome info! I am looking forward to see more postsby you!
    Branding

    ReplyDelete