Tuesday, July 5, 2016

Double cut Q and lowercase U for Quinnipiac University

Quinnipiac University is a private university in Connecticut. Followers of American politics may be familiar with the university which runs a well regarded polling institute. Last month, the university launched an elegant new brand identity.

Students and alumni have naturally reacted with outrage, mostly because the name isn't capitalised properly. Besides that, the new typography is both sober and vibrant. The 'Q' initial comes in ribboned versions that can be used as stand alone symbols, with the "Double Cut Q" designated as the university's primary icon.

Quinnipiac Chronicle

1 comment:

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