Thursday, July 21, 2016
From the 40s: Halag
Halag, or Hanf- und Leinenverkaufsgesellschaft A.G., was a company in Basel. The company name indicates they traded in hemp and linens, but other than that there doesn't appear to be much information available on it. The only impression the company has made appears to be it's rather nice trademark, designed by Hermann Eidenbenz and showing a thread running out from a spindle to spell the company name.
I don't know exactly when this trademark was designed and introduced, but it was published in Graphis magazine in 1949. It has subsequently been republished in other publications over the following decades.