Magisto is a mobile app that allows people to easily edit videos in their phones. It uses artificial intelligence to identify people and elements, as well as the most important parts of the video. Last month, it launched a new brand identity, developed by Moving Brands.
Moving Brands created a simple mark based on the most common video symbols, a circle for record and a triangle for play. Based on the mark, a set of icons that "exemplify jovially life’s common occurrences and occasions" was also developed.