Sky Movies is the leading movie channel package in the UK, owned by pay TV operator Sky. Since the launch in 1989 it has expanded from a single channel to a suite of twelve channels and different on-demand services. Last Friday, it renamed Sky Cinema, a name that is already used by its sister services in Italy and Germany. This was announced on June 15 and also means more movie premieres and high-definition as standard for costumers.
The relaunch necessitated a new ident, created by the in-house agency Sky Creative, with production done by The Mill. It starts out with a film projector and proceeds with cinematic particles that form the new logo.
Full credits for the new idents:
ECD – Simon Buglione
Creative Director Design – Ceri Sampson
Creative Director VFX – Justin Bates
Design Director – Ian Humphrey
Design Manager – Toasty Kunheim
Rebrand Controller – Lydia Goomansingh
Senior Designer – Mark Hobbins
Designer – Graham Joy
Producer – Shaun Adamson
Production Co-ordinator – Dan Robinson
Music Composer – Dave Connolly
Production and Post Production Company: The Mill
Sound Design – Arge at Envy
The old Sky Movies ident was introduced in 2011 and showed a constantly rotating set of typical movie scenes.