Wednesday, July 6, 2016

South Korea reveals new national brand - Creative Korea


South Korea's Ministry of Culture, Sports and Tourism revealed a "new national brand" on Monday. In seeking to sum up what the country is about and its people are up to, the concept "Creative Korea" was concocted. In addition to the two words, the logo also features two lines, which are said to be taken from the trigrams on the South Korean flag.

I haven't been able to figure out whether this replaces the existing tourism logo or not, but it appears they are being used concurrently for different audiences.

Current tourism logo.

“CREATIVE KOREA” 국가브랜드

“CREATIVE KOREA” 국가브랜드

Ministry
Korea News

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