Mexico's leading television network and the flagship of media group Televisa started out as channel 2 in Mexico City in 1951. In the '80s it started marketing itself as El Canal de las Estrellas ("the Channel of the Stars"), eventually adopting a star as its logo. This month saw the channel relaunch once again. Since August 22, the network's name has been shortened to Las Estrellas and its sports colourful new star logo.
The relaunch is said to be a part of a transition from a channel brand to a multiplatform brand. The programming will however remain a mix of drama, new and entertainment with housewives as the primary target audience.