Tuesday, August 2, 2016

Real logo for fantasy sports site FanDuel

FanDuel is one of the leading fantasy sports services on the web. As I understand it, fantasy sports means betting money on how made-up teams will do in a computer-generated tournament. Anyway, yesterday FanDuel launched a new visual identity, along with a new product.

The new logo is a stylised shield monogram, inspired by the frequent use of shields as sports logos. The new look represents changes the company has made and its commitment to offer "the best experience and ensuring a level playing field for users of all levels".

Previous logo.

Press release

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