Wednesday, August 31, 2016

W simplifies identity for online bank


Fortuneo is one of the leading online-exclusive bank in France. Last week, it launched a refreshed corporate identity, created by the agency W.

The new look keeps the green colour and the character from the old logo, but gives them a more modern and streamlined look. The character has been somewhat abstracted in "origami format" to appear simple and modern. This is part of the bank's mobile first strategy that requires clear and simple communication.

Previous logo.

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W
Press release

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