Wednesday, September 14, 2016

A logo for the people from AmeriCares

AmeriCares is an American aid organisation focused on disaster relief. Having never really changed its logo since its foundation in 1979, this week AmeriCares launched a completely new visual identity.

For the first time, the non-profit will have an icon, representing the "people AmeriCares serves". It is hoped that the icon will be understood and recognised across cultures.

Previous logo.

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AmeriCares (archive)

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