ZyXEL is a Taiwanese manufacturer of modems and other networking equipment. It has been active since the late '80s, but has been fairly anonymous with a restrained identity. This changed on Monday when the company launched a rebranding initiative. Zyxel will now be marketed as "Your Networking Ally" as people increase our their of networked devices over the coming years.
The company has a new logo, which it says "shows how Zyxel connects customers to their potential with both wired and wireless connections". It can be used with five bright background colours. The launch is supported by five stick figure characters that "exemplify Zyxel’s approachable and supportive nature".