Deliveroo is a company that allows people to order restaurant food on the Internet and have it delivered to your home. Available in several countries, it is a sort of Airbnb or Uber for meals. Last week, they launched a new visual identity, created by DesignStudio, who have a track record of branding promising digital start-ups.
This was one of the big brand design stories last week and I won't rehash too much of it here. Deliveroo's Medium post and Creative Review's article already cover it well. However, since those texts were written, DesignStudio has posted their case study on their website. It provides more insight into the versatility of the new symbol and its colour scheme.