TV3 is one of Norway's leading commercial TV channels, part of the MTG group. At the beginning of this month, the channel launched a brand new look, which it says reflects the increased investment in programme quality it has undertaken over recent years.
The new look was created by Oslo-based agency Racecar. To maintain familiarity, they updated the existing logo, but gave it a modern "flatter" appearance. In animation, the logo will spin and rotate to reveal its dimensionality. The rest of the graphics use a restrained colour palette to highlight the programming.
The old logo was introduced five years ago, as covered here at the time.
We started by revising the existing logo to create a simpler, clearer, more refined design that retained the essence of the channels identity as well as being a modern, bold and easily recognisable mark. The entire channel branding stems from this new form which is at the heart of the new identity.
By utilising simple but elegant forms and a refined colour palette this identity brings the content into focus to create a design that is both consistent and flexible. - Racecar