Tuesday, September 20, 2016

Flat dimensionality for TV3 Norway


TV3 is one of Norway's leading commercial TV channels, part of the MTG group. At the beginning of this month, the channel launched a brand new look, which it says reflects the increased investment in programme quality it has undertaken over recent years.

The new look was created by Oslo-based agency Racecar. To maintain familiarity, they updated the existing logo, but gave it a modern "flatter" appearance. In animation, the logo will spin and rotate to reveal its dimensionality. The rest of the graphics use a restrained colour palette to highlight the programming.


The old logo was introduced five years ago, as covered here at the time.



We started by revising the existing logo to create a simpler, clearer, more refined design that retained the essence of the channels identity as well as being a modern, bold and easily recognisable mark. The entire channel branding stems from this new form which is at the heart of the new identity.

By utilising simple but elegant forms and a refined colour palette this identity brings the content into focus to create a design that is both consistent and flexible.
- Racecar

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