Thursday, September 29, 2016
New look CW defies green
America's fifth broadcast network, The CW, celebrated ten years on TV screens this month. Back then, the launch identity was developed by Hollywood-based Troika. This season, they once again turned to Troika once again to "elevate the brand experience for 2016".
Troika developed toolkits and elements for both the network and affiliates. The new look clearly deviates from the green shades used since the network launched. Instead, the logo takes on different textures and colours in graphics relating to different shows. The idea of giving each show its own icon, first introduced with the 2012 rebrand, is developed further.