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Cabovisão, one of the leading cable TV companies in Portugal, was rebranded last week. It is now known as Nowo. The name means "now" in Portuguese and reflects "a new attitude and approach to the market".
The new logo is described as "simple and strong" and the overall communication platform will be "clear, simple and strong". The orange colour should convey joy and irreverence.
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Nowo's brand book can be seen here (archive).
Press release
Hey Simon,
ReplyDelete"Nowo", which is an imitation of the word in portuguese "novo", means "new".
Sorry, but "now" is not a portuguese word. In portuguese "now" is "agora".
ReplyDeleteThis trademark is a spun of the portuguese word "novo", Which means "new" in english, with a "w" which it makes a crappy modernporary word.