Cabovisão, one of the leading cable TV companies in Portugal, was rebranded last week. It is now known as Nowo. The name means "now" in Portuguese and reflects "a new attitude and approach to the market".
The new logo is described as "simple and strong" and the overall communication platform will be "clear, simple and strong". The orange colour should convey joy and irreverence.
Nowo's brand book can be seen here (archive).