Monday, September 26, 2016

Troika creates 'Pure Energy' look for ABC


The big American networks are still in the habit of introducing new graphics packages more or less annually. ABC turned to their long-time partner Troika to produce a graphics package for the 2016-17 TV season.

Building on the logo and colour schemes established by the 2013 rebrand, the new look has been dubbed "Pure Energy". It gets more three-dimensional with a wavy piece of three-dimensional 'smoky' cloth as a key element in animated transitions.

The new graphics were first seen at the upfronts last spring.

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The new look takes ABC’s visual identity beyond simple, flat geometry and transforms it into a vibrant, 3D world. It combines a mix of 3D rendered cloth with 2D elements, allowing the energy to feel unexpected and organic. Troika and the ABC creative team used this technique to work with ABC’s existing signature butterscotch, garnet, and aluminum color palette. - Troika (archive)

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