Voyage is a French thematic TV channel owned by the Fox Networks Group and dedicated to travel programming. This month they launched a new look with a new logo, created by French motion brand agency Gédéon.
Gédéon quickly came up with he idea of using a map pin as a central symbol and incorporated that into the logo. Most of the graphics feature the map pin, while idents are built around holiday photos.
The new logo was announced in September and launched October 4. The old logo was introduced in 2011, as covered here at the time.
VOYAGE is a channel about travel. When brainstorming about its branding, we immediately thought about a localization pin for the logo. Very recognizable and meaningful at the same time. Then, we developed the whole on-air design around this pin: wipes, transitions, bumpers.
For the idents, we used videos and photos from contributors, sharing their best travel memories and we branded these images with our logo. The name of the contributor and the place where he or she travelled is written in our corporate typeface on the footage, conveying a feeling of intimacy. For the sonic branding, La Plage Records created some electro music (or an electro music theme), mixed with touches of tropical atmospheres and Brazilian guitars and Indian percussions.