Friday, October 28, 2016

Interbrand emboldens itself


Interbrand is one of the world's leading brand consultancy networks. Their work is frequently covered here, but in late September they made new themselves as they launched a new logo.

Branding agencies help others stand out in the crowd, but their own identities may be more austere and unassuming. The new wordmark goes for an even bolder simplicity with Helvetica Bold. Other aspects of the new look, including the website, make heavy use of the same typeface as the logo and the colours red, black and white to create a clean digital look.

Previous logo.

Image and video hosting by TinyPic
New website.

About the new website, by Johnny Trinh.

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