Xinova is the new name for the Invention Development Fund, an investment fund targeted on R&D. The identity was developed by Futurebrand and launched last week.
The name combines two words that both mean "new", one Asian and one European, thereby conveying the "concept of a global innovation partner". The visual part reflects the idea of "structured creativity", with one solid half of a hexagon that can be completed in different creative ways.
The supporting brand identity captures Xinova’s unique culture and mindset, which is as creative and entrepreneurial as it is rigorous and scientific. The governing thought is therefore ‘structured creativity’, creating a rich and varied brand toolkit that conveys the diversity of Xinova’s work and the dynamism of its thinking in a highly visual, colourful manner that is nonetheless tightly structured.
As befits such an innovative organization and brand, Xinova’s logo has been designed to be dynamic and animated. It appears in a variety of forms, the most colourful of which animate to create a memorable and ownable mark. - Futurebrand