Albumprinter is a company that allows people to turn their cherished photographs into physical objects, such as photo books or mugs. Earlier this month, it launched a new visual identity, created by Amsterdam-based VBAT.
Previously, the company had a fragmented identity as it had grown through acquisition and was available in different companies under different names, with Albelli being the most common. With this rebrand, the names are kept but given a common look. A unifying symbol called the "brighter flash" was developed to work as a brand signature.
Subtly referencing Albelli’s existing logo symbol we created the ‘brighter flash’, because their product experience starts with a blink of inspiration.
Albelli aims to brighten up the world of their customers through beautiful and easy photo products.
The new visual identity brings this mission to life with an adventurous, positive and colourful personality.