Wednesday, November 2, 2016

Branson rebrands cruise line Virgin Voyages


The Virgin brand has been used for a lot of enterprises, one of the latest being a cruise line. The yet to launch cruise line recently changed its name from Virgin Cruises to the more evocative Virgin Voyages. The announcement was made by Richard Branson at an event in Miami on October 18.

The first ship is under construction, but is set to take off in 2020. The cruise line targets a younger market.

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