Caz is a new Belgian TV channel and media brand launched on October 1 by Medialaan, one of Belgium's leading broadcasters. It caters a male audience with action, adventure and football. Its brand identity was developed by Cape Rock.
The identity is designed to be vigourous with a bold and simple logo that can appear in a few different colour. Parts of the logo can be blown up to screen size in ads and on-air graphics.
Text from Cape Rock:
MEDIALAAN obtained a new channel position in the Belgian market and has launched the new entertainment brand and men’s channel CAZ on October 1st, 2016. CAZ offers all what men like: action, adventure and…. soccer. This typical male orientated brand is young, vigorous and outspoken. It offers a variety of international series and entertainment targeted to 18-45 year olds.
CapeRock developed this identity design for CAZ to stand out in the Belgium market. The visual property is based on the logo design and appears in multiple colors. Different crops can be used in multiple ways to create a variety of outings.
CAZ is a new brand in the portfolio of MEDIALAAN. It’s a men’s channel carrying a lot of focus. With it’s bold, simple and powerful design it stands out in the Belgian market.