Artfinder is a new service that represents artists and helps them gets in touch with costumers by also helping other people find these artists and their work. Its corporate identity has been developed by DesignStudio.
The strategy is built on the idea of "Making Art Work", making art accessible for all. This is expressed through a clear and unencumbered way of communicating. Central to the branding programme is a red dot, similar to the one used to mark a sold piece of art.
Borne from the classic circular stickers that signify that a piece of art’s been bought, Artfinder’s Dot reinterprets the language of the traditional art world. Without a fixed position, it overlaps imagery, colour blocks and text, while constantly scaling, cropping and flexing – the Dot can be expressive to the point of being intrusive.
The Dot isn’t just a dynamic nuisance, it can also be functional. From being an interactive marker that indicates your favourite artworks, through to being the simple, clean signoff to all emails. - DesignStudio