Cosmote TV is the new name for the pay TV service from the dominant telecommunications company in Greece, OTE. It was known as OTE TV until this week when it was rebranded under the company's new consumer brand Cosmote. A new graphics package was created by Munich-based motion branding agency UnitedSenses. (The new Cosmote TV logo is a simple adaptation of the existing Cosmote logo.)
UnitedSenses created a wide-ranging graphics toolkit for Cosmote's varying needs, including idents, trailers and sports graphics. The dominant theme is glowing streams of light that flow through all graphics to create seamless transitions.
Branding the Cosmote TV pay platform in an on-air universe of color coded light. A fresh brand strategy lead to the platform look and feel. The same concept was interpreted for Cinema, Sport and History channels. The promotion design is based on a glowing transition line, for a seamless flow from promo to promo. Covering every aspect of sports statistics, a complete sports live-graphics toolkit was created. - UnitedSenses
A few more idents: