Monday, November 28, 2016

Just letters for new SVT logo


SVT is Sweden's national television broadcaster, providing five TV channels and a bunch of interactive services. Launched in 1956, it celebrated its 60th anniversary last Friday. At the same time, they took the opportunity to launch a new corporate logo.

SVT has been using a "starflower" as its symbol since 2001, originally for all services but later limiting it to represent the company as a whole. This rebrand sheds to symbol completely. The remaining letters where presumably not distinctive enough and have been replaced by letters of similar size but with a bit more character.

New digits have been designed for the main channels, SVT1 and SVT2, but other than that the graphics packages are built largely on foundations laid back in 2012.

Previous logo.

The "starflower" was originally designed by Timothy Wilkinson of English & Pockett, but has been updated since then. No credit for the new logo at the moment.


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