Thursday, November 3, 2016

Landor brands Italian wealth manager Cordusio


Cordusio is an Italian wealth management company, part of the Unicredit. Landor Associates recently concluded a rebranding project for the company.

The company mainly deals with select high net worth individuals, but the market for such services is crowded. Landor hopes their "innovative, yet elegant" identity will stand out.

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Cordusio’s new logo consists of a capital “C” fixed on a vertical axis, with a smaller “D” inside. This identifies Cordusio as a stable point in a changing world—a constant source of balance and knowledge for customers. The primary brand color, an elegant deep green, places Cordusio in a category of its own compared to the mostly blues, grays, and reds of the financial services landscape. A set of intricate graphic patterns completes the visual identity, making Cordusio’s brand expression unmistakable. - Landor

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Note: The project appears not to have launched in full yet, as Cordusio's ancient website and that of Unicredit still feature the old logos. But the change has been covered by Italian media.

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