Taco Bell is one of the larger fast food chains, serving a variety of Tex-Mex food. Today, they introduced a new logo as part of a brand evolution. It launches with the opening of the chain's 7000th restaurant in Las Vegas and was designed by Lippincott and Taco Bell's internal design agency, TBD.
The new logo is simpler than its predecessor and it is hinted that it will be customised through use of different patterns and colours.
The old logo was reportedly introduced in 1995. The new logo launched digitally today, but the actual restaurants will be updated over time.
In what the brand terms an “evolution, not revolution,” the new logo mirrors the new restaurant strategy: one size doesn’t fit all. In this modern take, color makes a splash and allows customization through patterns and textures, giving usage flexibility while maintaining its iconic framework. - Taco Bell