Tamedia is the largest newspaper publisher in Switzerland. At the beginning of this week it revealed a new visual identity, developed by Zurich-based agency Made Identity.
The group's most important publication is the Tages-Anzeiger from which its name is derived and the new logo is based on the typeface used in that newspaper's nameplate. The complex T has been simplified into a monoline figure with bright colours in a style associated with digital media.
The new look is not yet in use. It will soft launch later this month and roll out in full in January.
The project is presented on this dedicated website.
The logo symbolizes a «T», which is based on the historic typeface of Tages-Anzeiger and also points to the digital future with its style. The «T» is used without the typeface and becomes the sole figurative mark of Tamedia. It stands for the shared values, qualities and goals and connects all media, services and employees.
Using the claim «Bleib neugierig», «Sois curieux», «Stay curious», Switzerland’s largest media group directly addresses its 5.4 million customers and users in the country. The typography reflects the ongoing digitisation, as it can be used on all systems and devices. The visual language and the colour scheme support Tamedia’s new identity with three fresh, modern colours and show people in their digital daily life. - Press release (archive)