Centro Culturale di Milano is, to translate, a cultural centre in Milano. Formed in 1981 it strives to "bring together different stories, people, experiences and cultures". In October it launched a new visual identity, developed by CBA.
Built around the letter C, most collateral features concentric circles, showing how culture spreads from the central point that is the cultural centre.
Visual identity develops, grows and emanates from a central point, giving the idea of a message being spread. The information comes out of concentric circles which represent the inclusion of the many aspects of culture that the CMC deals with, insofar as they are a shape that suggests openness and, at the same time, a window which leads to the discovery of a new theme from time to time.
Its identity is ever-changing as it adapts chromatically to the content so as to always remain relevant in the context and dynamic in its look. - CBA