Vision Australia is a non-profit that provides services to blind people in Australia. On December 1, it launched a new corporate identity, reportedly developed by Designworks.
The refreshed brand should put the organisation's commitment to its clients at the centre. A new symbol made up of three interlinked ovals represents how the organisation cooperates with its clients and other organisations.
Our new brand represents the connection we have to our clients, our workforce, donors, volunteers and the community.
The links in our logo tell the story of how we put our clients at the centre of everything we do. How we work with our clients and their families to deliver services, and work collaboratively with other organisations to help clients with complex needs.
It’s how we strive to bring together our workforce, with the generosity of our donors, in a way that enriches the services we offer.
Our new brand comes to life in so many ways for an organisation like ours that seeks to make a measurable different to the lives of people who are blind or have low vision. - Vision Australia (archive)