Tuesday, January 3, 2017

Optimistic rebirth for Credit Karma

Credit Karma is an American company that helps people manage their debt to "improve their credit health". Last month, the launched a new visual identity, developed by Siegel+Gale.

The new modernised logo is designed to better represent Credit Karma and its offerings. It does this with a fresh and friendly lowercase wordmark in optimistic green.

Previous logo.

From a press release:
The personal finance company partnered with Siegel+Gale to modernize its visual identity while retaining its brand heritage. The core of the brand redesign is a new logo that conveys Credit Karma’s commitment to helping people build their financial future through personalized and unbiased advice. Siegel+Gale created an identity that is an expression of Credit Karma’s brand personality. Key components of the new logo design include:

  • The new logo that pairs a friendly professional wordmark with a bright, optimistic color palette built around fresh and clean Karma Green.
  • The upward movement of the K’s arm hints at what Credit Karma strives for – helping users improve their financial health and ultimately build their financial future.
  • The typographic layout easily translates into a friendly shorthand, allowing for flexibility in the design system.

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