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Asea is a major Italian water and energy utility. Last month it launched a new corporate identity designed to work better on digital platforms.
The new logo makes heavy use of a simplified map pin symbol which models all letters in the new logos. The pin was chosen as a universal symbol that connects physical locations with the digital world. The logo blends the colours of the groups three main business area, water, energy and environment.
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The old logo with its squares was introduced in 2010.
Animated logo introduction:
Press release
Brand history
Multimedia
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