Thursday, June 8, 2017

Foxtel gets friendly with everyone

Foxtel is Australia's leading pay TV company, operating both the continent's satellite TV platform and some cable networks. It is co-owned by Murdoch's News Corp and telco Telstra. This week, on June 6, it introduced a radically different corporate identity to coincide with the presentation of its revamped Internet service Foxtel Now. The new identity was developed by a design agency called Maud.

The new look is part of a shift to a more inclusive brand, announcing that "Foxtel is for everyone". The old Foxtel brand was heavily associated with the aggressive Fox TV brand and satellite pay TV doesn't fit all budgets. A friendly brand is better aligned with a service offered a lower price points.

Current logo.

At the moment the logo is the only aspect of the new look that has been revealed, but we can expect more in the future.


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