Tuesday, July 4, 2017

Loyalkaspar gives Syfy an editorial redesign

Back in May, the Syfy channel announced its completely redesigned logo. At the time we only had the logo itself and a few variations to glance at. The new look launched on June 19, and a few days ago the agency behind the rebrand – Loyalkaspar – also revealed its case study, giving us a complete view.

Where the previous look was bringing Syfy in a more general direction with less emphasis on science fiction, the new package brings the channel back to its roots but tries to also confidently affirm sci-fi as a mainstream genre. This is apparent in the redesigned logo which is more clearly "sci-fi" than its predecessor.

Loyalkaspar's graphics package is "editorial first" with a heavy emphasis on typography, including two custom made typefaces. The type is rigorously applied as part of flexible system that works across many platforms.

See the full case study here.

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