Tuesday, November 7, 2017

Bleed rebrands Norway's Sbanken

The Norwegian bank Skandiabanken used to be a part of the Swedish bank of the same name until a few years ago, when it was spun off. As part of the transaction, the Norwegian bank had to eventually change its name, which it did yesterday by shortening it to Sbanken. The new identity was developed by Oslo-based Bleed.

Skandiabanken had mainly been an Internet bank since its beginning, an the new identity maintains the simplicity associated with Internet banking. It revolves around a sphere or circle representing what is important – the customer and what the costumer cares for.

Previous logo.


No comments:

Post a Comment